Jewelry has always been the final touch, but Mejuri wanted to push that notion and make jewelry the protagonist - the first piece you put on will establish the rest. We created a 360 brand campaign meant to change behaviors and mindsets and show people that their day, their look, and their vibe starts with the pieces they choose to reach for first. It’s where it all begins.

*Hecho Studios pitched against several competitors, won, developed the strategy, and creative territories/ideas, produced, post-produced, finished, and shipped.

Director: Lana Shahmoradian

Photographer: Matthew Kristall

Content Studio: Hecho Studios

My role: Led pitch. Led Client Service and managed 10 clients + freelance Hecho creative team, producer, and post producers.

We partnered with Spotify to support Gracie’s debut album, Good Riddance. To celebrate the release of Good Riddance, Hecho captured social video and stills during Spotify’s photobooth activation at The Grove. We turned around all social content from shoot to final delivery in 3x days to align when the album was available to fans everywhere on Spotify.

Director: Brandon Nicholas

Production: Hecho Studios

Content Studio: Hecho Studios

My Role: Led pitch. Led client service relationship from win to production + post-production and final delivery.

SEA SHEPHERD

Pro-bono film to introduce #ExtinctInk, a project that uses human skin as a media canvas and tattoos as a message in order to start a conversation and serve as a reminder for extinct marine animals.

It is a lifelong statement and opportunity to raise awareness with everyone we meet throughout our lives about the necessity of protecting marine animals.

Director: Josh Soskin

Production: Ladybug

Agency: FFNY

My role: Executive Producer

When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, extended G-sharp note. We worked together with a renowned jazz composer and advance robotics to create a unique performance just using that G-sharp note, and created a global campaign from that composition and performance.

Director: Arnaud Gransagne
Production: NoSide
Agency: FFLA
My role: Senior Producer

Global integrated brand launch featuring Grammy award winning director Tony Kaye. The campaign was shot in sub zero conditions over a month in Los Angeles, Antartica, Iceland & Russia.

Director: Tony Kaye
Production: Tony Kaye Productions (Supply & Demand)
Agency: FF LA
My Role: Senior Producer

”Same Title, Different Song” features Amsterdam based illustrator Sandy van Helden. The campaign promotes a collaboration with Spotify Google Home Mini. The US focused campaign was so well received, we then created market specific global assets within the same look-and-feel.

Illustrator: Sandy van Helden
Animation: Moving Colour
Agency: FF LA
My Role: Senior Producer

“Success is a Blend” is the perfect partnership between Manchester United and Chivas Regal. A branded content series to promote the launch of the Manchester United first time liquor collaboration

Director: Ryan Simpson
Photographer: Monroe Alvarez
Production: MOFILM & Stadium
Client: McCann, Chivas Regal
My Role: Senior Producer

Kids Foot Locker and Reebok partner to shine a light on the Sneaker-head culture, and how the love of sneakers is passed on from generation to generation. This first episode of the “Generations” series features Teyana Taylor talking to the next gen of dancers about her life-long affair with the Freestyle Hi Reebok sneakers.

Director: Sean Brown
Production: MOFILM
My Role: Account Lead + Senior Producer
*Production was direct to client.

PlayStation launched their second year campaign of Greatness Awaits and were looking to feature the Friendly Competition between best friends.

Director: Jonathan Barenboim
Production: MOFILM
VFX: Zoic
My Role: Account Lead + Senior Producer
*Production was direct to client

Hallmark, being one of the leading paper cards retailer, wanted a heartfelt docu style story about a single mom supporting her first child going to college.

Director: Joshua Traywick
Production: MOFILM
My Role: Account Lead + Producer
*Production was direct to client.

Instagram added new features to the platform to protect to those suffering from mental illnesses that used the social platform as a place of support. This video series were the 1st campaign for #Hereforyou to go out highlighting three IG influencers who were battling the social stigmas around anorexia, depression and suicide.

Director: Multiple
Production Company: MOFILM
My Role: Account Lead + Producer
*Production was direct to Client.

Comedic social & broadcast campaign about how men dream on how new Klondike Ice Cream Bar flavors get conceived.

Director: Multiple
Production: MOFILM
My Role: Account Lead + Senior Producer
*Production was direct to client.

Coca-Cola wanted to spread the Smile Back campaign across the Globe, capturing how a Coca-Cola and a Smile could be contagious. Worked with filmmakers in Chile, Jamaica, Canada and Tunisia to spread happiness.

Director: Multiple
Production: MOFILM
My Role: Account Lead + Producer
*Production directo to Client.

Mustang was launching a new 360 campaign - #InAMustang - for the new 2015 Mustang. In support of the main commercial, Need For Speed, Mustang was launching a social media campaign. Fans were encouraged to share the places they would go in a 2015 Mustang. The Brand then picked a handful of these Fan stories that we recreated with multiple filmmakers around the USA.

Director: Multiple
Production: MOFILM + Multiple
Agency: MOFILM
My Role: Account Lead + Senior Producer
*Production direct to Client

Free Basics makes the internet available to billions of people in Asia, Africa and South America. We partnered with local filmmakers in Nigeria, Philippines and Bangladesh to create locally relevant film content for those people who could not afford to pay for regular internet but still needed access to platforms such a job sites, maternal health, sport , communication, etc.

Director: (Nigeria) David Franciscus; (Philippines) Gian Mawo
Production: (Nigeria) Protagonist; (Philippines) Straight Shooters
Agency: MOFILM
My Role: Account Lead + Senior Producer
* Production was direct to Client